If you want to increase SharePoint adoption, use the Adoption Kit! This kit is available on http://sharepoint.microsoft.com/iusesharepoint. This site contains a lot of material to let business users get familiar with SharePoint. I think that the 45(!) Quick Reference Cards (which also look very sharp and neat) and the practical tips can be of a huge advantage for the user adoption when SharePoint is going to be implemented in an organisation.
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